You’ll be scored against the following key areas:

Many aspiring fashion founders focus solely on the product, but I help you take a broader approach by considering the entire startup journey. Together, we’ll assess the viability of your idea and brand, evaluate your mindset and readiness to start a fashion business, and review your knowledge, skills, and available resources. Once we determine your score, I’ll provide personalised feedback and actionable tips to help you strengthen your foundation and set you up for success.

Idea

Passion

Skills

Resources

Don’t just take my word for it, see what others have to say about me...

I'm grateful for the exceptional collaboration with Michelle in bringing my debut dress collection to life. Michelle's expertise extended beyond brilliant design, encompassing invaluable insights into the business approach. Her positive, proactive, and knowledgeable attitude created an atmosphere of trust, making her suggestions feel both creative and industry-savvy. I see Michelle as a trusted partner I will continue to collaborate over the years.

Loredana Buta
Founder, Lore Buta

The fashion expert delivered an extremely high and proficient level of service which was very cost effective. Very friendly and incredibly knowledgeable Michelle was able to guide me through the first tentative stems of opening my own fashion brand. I Highly recommend Michelle and thank her for helping me make my dreams become a reality.

Suzanne Gill
Founder, Vine & Moor

Hi I’m Michelle -
The Fashion Expert®
and I've helped hundreds of fashion founders launch their dream brand.

I created this to help first time fashion startups uncover their blind spots in the fashion industry and to provide immediate, actionable steps to improve. With over 20 years of experience in fashion—10 of those dedicated to supporting startups—I understand your challenges and am here to guide you every step of the way. I see you and I've got your back. Ready to get started? Let’s make your fashion brand a reality!

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